The Rise of the Social Entrepreneur

Gary Bizzzo recently wrote a wonderful article on the rise of the social entrepreneur. Focusing on the growing movement of allowing a business to be focused on the good that it does, rather than the money it makes.

“Today, social entrepreneurs are more activists than business owners, but many high-profile leaders are, in some cases, turning the social enterprise into an alternative to government financing,” Bizzo writes. “Whereas an entrepreneur measures performance in a business by profitability, the social entrepreneur is driven by social capital. “

The effect of this is starting to shake up the business world — particularly when it comes to hiring AND RETAINING young employees. Without a cause — the raison d’etre — to get behind, a job becomes just a paycheck, not a career. Business owners who fail to grasp this and embrace it will find themselves on the outside, looking in … while all the good workers go somewhere else